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I am Ferdinand, CEO & Founder at Pletor.

Pletor is your AI-first creative infrastructure:

Test it for free:

Pletor — Build your creative system

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I just made a Crocs commercial with Seedance 2.5

I took me 1 hour with Pletor.

I share my creative process with you so can adjust it to your brand:

  1. Create your brand brain to give as much relevant context as possible to AI: your positioning, brand colors, tone of voice… In the case of Crocs, I just uploaded their website and Pletor did the whole context analysis.
  2. Provide your brief and campaign to guide the art direction of the give campaign
  3. Gemini 3.5 Flash synthesizes all the provided context and instruction into a detailed creative brief
  4. GPT Image 2 creates a storyboard - that’s a key step as you can review it before doing the costly video generation
  5. Another Gemini 3.5 Flash node write a custom prompt for Seedance 2.5
  6. Seedance 2.5 receives the prompt, the storyboard, and product references (key for consistency) and makes the video

Start from the agent

Video explainer:

https://youtu.be/BsLCKwcvim4

This workflow turns product photos and an optional character/reference image into a finished, storyboard-driven TV commercial. It's organized into three steps:

Step 1 — Inputs

This is where the raw materials go in: product images, an optional reference/character image, a text brief describing the creative direction (e.g. tone, setting, color scheme), and a text prompt pointing to your brand website. One LLM node (Claude Sonnet, with web access) reads that URL and brief to research the brand and enrich the creative context before anything gets designed.